Why freemium is bad for business | Software as Services | ZDNet.com
I’ve never been comfortable with free products for business use, even though it’s difficult to avoid using them if you’re a small or one-person business (web analytics, for example, has been all but wiped out as a low-end paid service by Google’s free offering). As a long-term observer of the scene, … Posted via web from Phil Baumann’s Posterous
Only The Paranoid Are Scared Of TV Everywhere
Some people don’t like TV Everywhere, Comcast’s and Time Warner’s plan to bring cable TV to the Web. They are just paranoid. Allow me to explain. In his 1964 Harper’s Magazine essay “The Paranoid Style in American Politics”, Columbia University historian Richard Hofstadter argued that American pol … Posted via web from TechneScan
Twitter’s pages for individual tweets aught to provide a FriendFeed interface. That way Twitter could still be Twitter, while enabling extended and fuller conversation and meta-data around individual tweets. Similar to how Scoble used FF (linking on Twitter to a FF conversation, thereby igniting deeper conversation), here’s what Twitter could do:
1. Just steal the Friendfeed interface and dump it onto individual tweet statuses.
2. Provide sharing features across social graphs. Affordances with rich sharing options (sharing comments on Posterous, Facebook, FriendFeed, blog, etc.)
3. Provide an hyperlinked icon within tweets that indicate a conversation has been started so followers are aware of the link.
4. Developers could exploit these features to make it easier to use. FF’s API would have been excellent to develop, but Twitter stole the show from it.
5. Enable embedding of discussions on other properties.
7. Offer a tagging feature (with public and private setting options).
8. None of this would affect the normal flow of Twitter. No Interruption of the basic service, just an additional real estate to expand conversation.
It’s Time for Social AdWords
“Search advertising works, perhaps too well. It’s easy to use, and the results are easy to measure. That’s led many midmarket companies to allocate large chunks of their marketing budgets to search advertising, but while this approach may garner results now, in a few years, an overreliance on search advertising may leave you wondering where all your customers went.”
Box of Wine + Microwave Oven = Holy Crap!
Totally nuts.
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